Coca-Cola, in connection with the World Wildlife Fund, changed its regular Coke can to white for the holidays. Coca-Cola has a long tradition of changing its cans for the holidays. Past holiday changes included featuring polar bears, snowflakes, and Santa Clauses. This year, the idea was to raise awareness of global warming’s threat to the polar bears’ habitat. Unfortunately, the white can appears to look much like the Diet Coke silver can:
Coca-Cola, in connection with the World Wildlife Fund, changed its regular Coke can to white for the holidays. Coca-Cola has a long tradition of changing its cans for the holidays. Past holiday changes included featuring polar bears, snowflakes, and Santa Clauses. This year, the idea was to raise awareness of global warming’s threat to the polar bears’ habitat. Unfortunately, the white can appears to look much like the Diet Coke silver can:
I guess for the careless soda shopper, the two cans would look similar. But, from the above vantage point, the two cans are quite distinguishable. In fact, I am proud to say I have yet to be duped into buying the regular Coke instead of my beloved Diet Coke. Nevertheless, the white can will turn red during the holiday campaign. Coca-Cola maintains that rolling out a red can was always part of the plan and will not say whether the complaints expedited the roll out of the red can.
As they did with the “New Coke,” consumers vociferously complained that the new can causes them to confuse the two Cokes. Some consumers even claim that the soda tastes different in the white can than that from the red can. As a result, consumers began tweeting, internet postings, and phone calls their complaints and accusations of feeling duped by Coca-Cola. Apparently, it is true that no good deed shall go unpunished! Coca-Cola consumers take their beverage of choice seriously. Coca-Cola listens! While Coca-Cola maintains that the complaints are the minority and that the uproar over the white can pales in comparison to that over “New Coke,” Coca-Cola will shorten the life of the white can and ring out a red can featuring the polar bears. Ultimately, it appears as if Coca-Cola is looking for a win-win in this situation.
