Saturday, March 31, 2012

True Religion Goes After Chinese Counterfeiters

The saga continues.  True Religion jeans maker just obtained a $864 million judgment against online Chinese counterfeiters.  About 280 Chinese websites using domain names like truereligion4cheap.com, were selling counterfeit goods and infringing on True Religions' trademarks.  Not surprisingly, the Chinese companies did not appear in court.  As such, the New York Federal Court issued a default judgment for the $864 million amount, as well as ordered that the companies shut down the infringing websites, or any other websites that they created in the future to infringe upon True Religion's marks or to sell counterfeit True Religion products. 

Of course, the trick for True Religion will be to collect on the judgment.  This is probably simply more of an ongoing problem with Chinese companies who are paid by American companies to make their goods because the labor costs are cheaper in China.  Those Chinese companies then take the information provided by the American companies to make counterfeit goods.  Kudos to True Religion for standing up for their rights.

Now, if only they made jeans for us soccer player types!

1 comment:

  1. Good news! It looks like there is a machine out there that helps you find the right size and type of jeans for you: http://www.latimes.com/business/money/la-fi-mo-digital-sizing-mall-20120502,0,1829341.story

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