Tuesday, April 1, 2014

First Onions, Now Whiskey

Well, Georgia has their trademarked Vidalia Onion.  Now, Tennessee is in a battle over whiskey.  Specifically, Tennessee whiskey.  Apparently, the Tennessee Legislature passed a law that "Tennessee Whiskey" is that which is made virtually the same way as Jack Daniel's.  Needless to say, JD's closest in state competitor, Dickel, was not amused.  Apparently, JD's has several distinct advantages in making their hooch the way its been doing it since the 1870's.  First, JD's is a huge enterprise.  Second, they also make their own very expensive barrels mandated by the law.

Jack Daniel's frames the law as necessary to insure that Tennessee's "signature" whiskey is not undermined by competitors.  Apparently, JD's is trying to make it harder for its behemoth competitor, Johnnie Walker from entering the Tennessee whiskey fray.  It will be interesting to see if David can slay Goliath in this battle. 

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