Google recently tweaked its logo. Its new logo uses a different font: sans serif rather than serif. The change follows the lead of other technology companies who went through the same sort of logo transformation. Undoubtedly, one of the ideas behind the change was to make the logo simpler. Google explained that it was to reflect the fact that its users access its services from various platforms. This suggests that Google's new logo is an acknowledgement of its transformation from strictly a search engine to a company with a broader array of services.
To see the evolution of the logo, go to Google's official blog.
Even if you are a small company, it is always a good idea to review your logo or trademarks with an eye towards freshening them up to better reflect your goods or services--or, the changing times.
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