GOOGLE TAKES ISSUE WITH SWEDEN'S INSERTION OF "OGOOGLEBAR" OR "UNGOOGLEABLE" IN ITS DICTIONARY

Given the near pervasive use of the term "Google" to mean to conduct a search via the internet and/or using Google's website to conduct such a search, it surprises me to hear that Google is taking issue with Sweden's Language Council. Apparently, the tiff between the two started when the Swedish Language Council (a Swedish government agency) to include the word "ogooglebar" on a list of new words.   A list that includes "emoji" which, for those of you who may not know, is an emotion icon used in texts.  The list also includes the word "grexit" which refers to Greece's potential exit from the euro zone.

The term that got Google's dander up was "ogooglebar" which, according to the Swedish Language Council, refers to something that is impossible to find on the internet using a search engine.  Google wanted the definition to directly relate to a Google search engine and not just any ol' search engine. 

The council decided that it was not worth the time and effort to enter into protracted discussions with Google over the definition of the word, and instead, just removed it from the list.  Although, Google did not seem to take issue with the term "googla" to mean looking for information on the internet using Google's search engine.