THE REPORTS OF THE DEMISE OF TWINKIES HAVE BEEN GREATLY OVERSTATED

Private equity firms Apollo GlobalManagement and C. Dean Metropoulos & Co. purchased Hostess' Twinkies, CupCakes, Ho Hos, and Ding Dongs brands for $ 410 million.  The purchase includes bakeries and equipment and awaits final approval in the bankruptcy court.  My guess is that these equity firms are going to try to rebuild the brands by marketing them to those who pine for the nostalgia that these brands evoke.  Now, can I get anyone to revive the Marathonbar (you know, the one that lasts a "long time?").  Yes, I did just age myself.  I seem to be doing that quite often lately.